10 Things In Advertising You Need To Know This Morning
REUTERS/Lucas Jackson
2. New data from Jivox shows 91% of advertisers polled plan to spend more on mobile advertising in the next year. However, many expressed they felt ill-equipped to create effective mobile ads.
3. Facebook and Instagram are testing a new way to target users with ads. Digiday reports users who saw a Mercedes-Benz ad on their Instagram feeds may soon see it pop up on their Facebook news feed as well.
4. The ad network Exponential launched three new video ad units this week. Blaze from Firefly Video, Ad Engage from Adotube, and Video Snackbar from Appsnack will be available across platforms and media.
5. European entertainment company RTL Group will acquire a $144 million stake in video advertising platform SpotXChange. RTL Group, which now has a 65% stake in the company, may acquire a larger stake depending on SpotXChange's success, according to Ad Exchanger.
6. Activia's ad featuring Shakira takes the top spot as the most shared, viral ad of the year.
7. Dstillery, a cross-device marketing platform, raised $24 million from NewSpring Capital and several other investors. The company has now raised a reported $48 million.
8. Old Navy's CMO plans to scale back on the company's TV ad spending for its back to school campaign, and future ones as well. According to Ad Age, the clothing brand is looking to put more money into online ads and target a younger audience through viral music videos such as its new "Unlimited" music video.
9. Sour Jacks has been running Facebook mobile ads over the past week and targeting people living in a specific location in New York. The campaign will also run location-based banner ads according to Adweek and is designed to promote a summer movie series.
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- Fresh photographs of Milky Way’s black hole Sgr A* reveal strong, twisted magnetic field similar to M87*
- 8 Lesser-known places to explore in Himachal Pradesh
- Markets end FY24 on buoyant note amid positive global cues
- SRM Contractors IPO allotment – How to check allotment, GMP, listing date and more
- Rupee falls 6 paise to settle at 83.39 against US dollar