10 Things In Tech You Need To Know Today

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REUTERS/Yuriko Nakao

Mark Zuckerberg.

Good morning! Let's dig in to the news:

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  1. iPhone 6 reviews are out. Everyone loves the phone.
  2. There's a huge risk to Facebook's mobile advertising business that nobody is talking about. The mobile ad business is driven by app install ads. App companies are fueled by VCs. If the app companies suddenly hit turbulence, it could be trouble for Facebook. But, we don't know how much trouble because Facebook doesn't say how much of its mobile ads are app install ads.
  3. The Wall Street Journal asked a bunch of VCs if they think we're in a dangerous/bubble-like stage for startup investment. The question was spurred by VC Bill Gurley warning that too many startups are losing money. The two best responses to Gurley: "If 2000 was a bubble factor of 10, we are at an 8 to 9 in my opinion right now." And, from someone else: "The thing I am missing with Gurley's piece is, so what? There wasn't a clear call to action."
  4. Here, by the way, is the chart that has VCs spooked by the current state of the startup market.
  5. Yahoo shareholder Eric Jackson makes the case for why people should stick with Yahoo post-Alibaba IPO.
  6. Apple writer John Gruber delivers his analysis of the Apple Watch. The most stunning thing: He predicts the high-end Apple Watch will cost $5,000.
  7. Here are 7 new startups that people in San Francisco can't stop talking about.
  8. Former Qualcomm executive Dennis Kish is now the head of Google Fiber.
  9. Microsoft is expected to lay off 5,000 employees on Thursday. This is the second part of a big layoff from Microsoft.
  10. Meet the 30 most important women who are under 30 that work in the tech industry.