10 times tech companies fell madly in love with their own logo changes

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Zoolander 2 2 Wilson Webb Paramount

Wilson Webb/Paramount

Tech companies take their logo changes very seriously.

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Mission is important for companies like Google, Twitter, and Airbnb, and branding is a place for them to flex their world-changing muscles. But more often than not, logo announcements are often filled to the brim with the most delicious kind hyperbole and bluster.

In the wake of Uber's massive rebranding earlier this month, let's revisit some of the most notorious logo changes in the tech world - and the hilarious press releases that came with them:

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