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Drunk Elephant
Drunk Elephant is more than just an Instagram-friendly brand.
- There is no one definition for clean skin care. Some brands omit sulfates, parabens, and mineral oil - others go as far as to ban nearly 1,400 questionable irritants in their products.
- What constitutes "clean" is all over the place, but one thing that all brands can agree on is that ingredients should be safe for our bodies whether they are sourced naturally or produced in a lab.
- Here are 11 clean skin-care brands that rival anything else we've tried. In fact, to us, they're just skin-care brands.
Ask anyone how they define "clean skin care" and you'll get answers ranging from "products made without parabens, sulfates, or mineral oils," or "things you DIY-ed in your kitchen at 2 a.m." There's no right or wrong answer, but loosely defined, clean skin-care products are made without questionable ingredients or harmful irritants. Think of it as a "better safe than sorry" approach.
"There is no one clear path of rules for clean beauty, much like there is no one clear path to 'wellness.' They are ambiguous terms and it depends on the goals and preferences of each individual," says Pamela Marcos, director of product development at Farmacy.
Because there isn't an official definition, brands, retailers, and watchdog organizations have created their own filters, whether it be following the European Union's list of almost 1,400 banned ingredients or creating certifications to better educate consumers on what's safe or not. The level of clean among these filters still varies greatly, but just recognizing that certain ingredients don't need to be in skin-care products is a step in the right direction.
The bottom line is that you don't need filler, questionable components, or toxic ingredients to obtain hydrated skin, shiny hair, and a glowing complexion. In fact, these 11 brands prove just that.
Take a look at how some clean skin-care brands are setting a foundation in the world of beauty and wellness.
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