The thing is, it's very easy to be different, but very difficult to be better.
via Leander Kahney, "Jony Ive: The Genius Behind Apple's Greatest Products."
There is beauty when something works and it works intuitively.
Good is the enemy of great.
The memory of how we work will endure beyond the products of our work.
We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.
“It's a way that you demonstrate that you care for the people that you are making these products for. I think we see ourselves as having a civic responsibility to do that. It's important. It's right. It's very hard to explain why."
“There's no learning without trying lots of ideas and failing lots of times.”
”We try to develop products that seem somehow inevitable. That leave you with the sense that that’s the only possible solution that makes sense.”
“When something exceeds your ability to understand how it works, it sort of becomes magical.”
“A fundamental part of that is making mistakes together. There's no learning without trying lots of ideas and failing lots of times."
“You have that sinking feeling that the fact that you are having to articulate the value and persuade other people is probably indicative of the fact that actually it's not good enough.”
“It's sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care. That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.”
“Particularly when you're sat on a plane and it appears that the majority of people are using something that you've collectively agonized over. It's a wonderful reward."
Now check out some of the most memorable quotes from Steve Jobs
