13 of the biggest product flops featured in Sweden's new 'Museum of Failure'
Samuel West
On June 7, West, a collector and self-described innovation researcher, will debut 51 failed products in a museum exhibition in the Swedish city of Helsingborg, all in the name of honoring the creative process.
Visitors will get reacquainted with familiar names like Betamax and Blockbuster, and perhaps meet lesser-known flops - Twitter Peek, anyone? - all of which West has been collecting for the past year.
"Even the biggest baddest most competent companies fail," West tells Business Insider. "The trick is to create an organizational culture that accepts failure so that you can fail small ... rather than failing big."
Here's just a taste of the products that are getting a second life on display.
- CEO says he tried to hire an AI researcher from Meta, and was told to 'come back to me when you have 10,000 H100 GPUs'
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