2 Victoria's Secret Angels have started a mysterious Instagram account - and it could be a genius marketing strategy

Victoria's Secret models are known for their very, very fit (and thin) bodies.

Now, a new Instagram account, JoJa, is explicitly dedicated to showing just how fit two of its Angels - Josephine Skriver and Jasmine Tookes - are. It includes videos of workouts for people to try at home, as well as classic "fitspo" photos.

It's presented as though its by them, but it's unclear if it's just branding prowess.

After all, Megan Garber of The Atlantic chronicled this in December, too, when she pointed out how the company placed an emphasis on their workouts during the iconic Fashion Show. 

It makes sense: after all the diet industry undergoes a massive shift - and people are focusing on health rather than losing weight. 

Here are some photos and videos from the newly launched account.