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22 corporate logos that contain subliminal messages

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Stephen Orlowski

The BMW logo contains links back to its history making engines for warplanes.

Corporate logos often remain with companies throughout many eras of production. Over time, the meaning of the symbol at its inception gets lost.

Some companies give their logos barely-noticeable double meanings to encourage us to look closer at them, increasing brand recognition. Others do it as a tribute to their hometown, to influence us subconsciously, or simply for fun.

You may have noticed the hidden features of some logos in the past. It can be a satisfying experience, so we gathered 22 of the most surprising.

Dominic Green compiled an earlier version of this report.