43 Years In The Evolution Of Nike Sneakers
Nike is celebrating itself in an digital campaign called "Genealogy of Innovation" that documents the evolution of Nike sneakers.
The company launched the web experience in June, and held exhibitions at Nike's Phenomenal House spaces in Paris, London and Berlin earlier this summer.
Now, Nike has partnered with production company Golden Wolf to create a brief video consisting of changing images of their shoes from 1971 until today. They've labeled different time periods with grandiose terms like "Genesis" and "Enlightenment" and pair them with nostalgic themes.
Check out each phase below:
Genesis: 1971-1994
Vimeo/Golden Wolf
Reformation: 1995-1998
Vimeo/ Golden Wolf
Golden Years: 1999-2002
Vimeo/ Golden Wolf
Enlightenment: 2003-2006
Vimeo/ Golden Wolf
Renaissance: 2007-2010
Vimeo/ Golden Wolf
Transformation: 2011-2013
Vimeo/ Golden Wolf
Revolution: 2014
Vimeo/ Golden Wolf
And here's the full video:
Nike Genealogy of Innovation from Golden Wolf on Vimeo.
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