5 reasons Snapchat's new Spectacles could succeed where Google Glass failed

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Snapchat on Friday surprised everyone with two big announcements: First, the company has changed its name from Snapchat to Snap Inc., and second, the company will sell its first-ever hardware product this fall: a pair of sunglasses with cameras on them, called "Spectacles."

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Snapchat Spectacles

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Snap's Spectacles have already drawn many comparisons to Glass, Google's head-mounted computer that was unveiled in 2013 to much fanfare. But Google Glass ultimately failed for many reasons: It was expensive at $1,500, it was banned in many public places, and it was largely ridiculed by mainstream consumers for looking too geeky.

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Here's why Snap's Spectacles can succeed where Google Glass failed.