6 important lessons to learn if you want to make money in China
the second largest in the world . The country presents a massive opportunity for western brands to make money. However, many of them still seem out of touch with the country.
That's why Landor - a global brand consultancy - released six tips on how western brands can perform well in China.
It was compiled by brand consultants based in the UK and across China, using wide ranging studies from organizations including Credit Suisse, The Economist, and Brandlab.
Here are the six themes Landor thought were most important for western companies looking to be successful in China.