A Google-backed startup that creates personalised children's books has raised €4 million

Lost My Name, the personalised children's book startup backed by Google Ventures, has raised an additional €4 million (£3 million).

The London startup - founded in 2012 by Asi Sharabi and Tal Oron - creates customised books based around a child's name. The books are created and ordered online, then sent out to printing partners around the world.

The investment, which brings total funding in the company to $13 million (£9 million), comes from Berlin-based Project A Ventures. It was described as an extension to the $9 million (£6 million) series A round that Lost My Name raised last June from Google Ventures, Greycroft, and Allen & Co.

"As a full-stack publisher, we aim to create the best personalised experiences as we keep blending storytelling, print and engineering in ways that have never been done before," said Sharabi in a statement. "Project A's operational expertise and hands on approach will help us upskill our teams and set strong foundations for future growth. We're thrilled to have them on board."

Florian Heinemann, founding partner at Project A, is joining the Lost My Name board. In a statement, he said: "We intend to support Lost My Name in building a solid infrastructure in terms of CRM, performance marketing and business intelligence to enable growth on an international scale.

"We believe that with the current team line-up, the competencies within the company and the investor base, Lost My Name is well on track to become one of the relevant global players in personalised children's content."

The company's first product entitled "The Little Boy/Girl Who Lost His/Her Name" was the best selling picture book of 2015 in Spain, Italy, and Australia and the top grossing one in the UK and the US. Their second book, "The Incredible Intergalactic Journey Home," is currently only available in the UK and the US but it is due to launch across other European countries later in the year.

Lost My Name announced in December that it had sold over 1 million books. That number now stands at over 1.5 million.