A Hidden Feature In iOS 8 Will Stop Marketers From Spying On You
Mobile marketing companies slurp up your info during moments of desperation: When you're scanning for a free Wi-Fi network, whether at the mall, airport, or ballgame. A small detail in
When your phone scans for
But as a Swiss
https://twitter.com/FredericJacobs...
It's definitely good news. But does it mean that Apple has somehow come out against these insidious companies? Not exactly.
In fact, you could even speculate that barring MAC address-slurping companies from targeting Apple users is a way to bolster their own location-aware Bluetooth notification project: iBeacon. As Apple Insider pointed out last week, Apple is making a major push to revamp it, piloting a program that will ping users walking near the Apple Store or Starbucks.
So while randomizing MAC addresses will make you invisible to mobile marketers, don't rejoice just yet-iBeacon may be waiting in the wings. [Qz]
Lead image: joyfull.
- I spent 2 weeks in India. A highlight was visiting a small mountain town so beautiful it didn't seem real.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- World Liver Day 2024: 10 Foods that are necessary for a healthy liver
- Essential tips for effortlessly renewing your bike insurance policy in 2024
- Indian Railways to break record with 9,111 trips to meet travel demand this summer, nearly 3,000 more than in 2023
- India's exports to China, UAE, Russia, Singapore rose in 2023-24
- A case for investing in Government securities