A Wave Of Tech Industry Deals Is Streamlining The World Of Social TV

Advertisement

SocialTV

BII

There is no question that much of the "water-cooler conversation" around TV shows and televised sports has moved to social media. But there are way too many specialized social TV services and apps out there.

Advertisement

As we predicted, a wave of consolidation has begun to change that. Last month, i.TV acquired GetGlue, a social TV check-in service. This year, Twitter acquired two social TV analytics companies, Bluefin Labs and Trendrr. Some believe that Apple's acquisition of Topsy, a Twitter-focused analytics firm, is ultimately about social TV.

In a recent report on social TV apps from BI Intelligence, we find that second screen apps fall into the same trap Foursquare waded into with location-based services. Foursquare hasn't fulfilled its ambitions because location-based social-mobile behavior is not enough of a separate category to merit a separate stand-alone social network. Social TV has the same problem.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

But there are still plenty of social TV players out there, including Zeebox and Viggle, as well as Shazam's social TV experiments. These are poised for absorption by larger tech companies keen to wade deeper into TV-land.

Gain instant access to the report by signing up for a free trial of BI Intelligence >

Advertisement

Here are some highlights from our report on how the second screen trend is shaping up:

The full report provides in-depth analysis and detailed data on these trends, including a dozen charts with underlying data sets that subscribers can download and use in spreadsheet format.

It also takes stock of how far the second screen industry has come and how mobile-social behavior overlaps with the second screen trend.

In full, the report:

For full access to this report along with dozens of in-depth mobile industry reports and a library of hundreds of downloadable charts and data, sign up for a two-week free trial of BI Intelligence.

Advertisement