A Xiaomi event invitation versus an Apple event invitation

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Xiaomi, the Chinese startup that sells more phones in that country than anyone else, is often referred to as the "Apple of China."

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And with good reason.

Like Apple, it has a loyal fan base that rushes to buy phones and other products as soon as they're announced. Xiaomi also has a history of borrowing Apple's phone designs and marketing tactics.

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The latest example of that comes from Xiaomi's invitation for the launch of its next phone on April 23. It looks like this:

xiaomi launch event apple invite

Xiaomi

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Which is remarkably similar to the invitation Apple sent in March for its Apple Watch event:

apple watch march 9 event invitation

Apple