A car startup in Los Angeles is getting everyone's attention with these billboards

Startups typically employ some unconventional methods to get the word out about their products and services.

At best, these companies can hope to stir up conversation around the brand. At worst, it could all backfire and cast a shadow over an as-yet-unknown business. In either case, the ensuing publicity is bound to turn a fledgling business into a trending topic.

Such is apparently the case for Skurt, a Los Angeles-based startup that allows people to summon a car on demand via a mobile app.

The company is not unlike others in the on-demand transportation space, but, according to its billboard ads that have gone up around the city, it appears to have a cheeky sense of humor.