A cryptocurrency is soaring in value after it sponsored Dennis Rodman's trip to North Korea

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Potcoin

Coin Market Cap

Potcoin is soaring.

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A digital currency for the legal marijuana industry is soaring after it sponsored Dennis Rodman's trip to North Korea.

Potcoin is a digital cryptocurrency - much like bitcoin - that was specifically developed to remove the need for cash transactions between marijuana consumers and dispensaries.

If Potcoin was going for publicity, it certainly paid off: Potcoin's value soared almost 97% to over 18 US cents on Tuesday.

Marijuana is illegal under federal law, so the majority of banks won't take cash or open lines of credit for marijuana businesses.

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Rodman was photographed wearing a Potcoin T-shirt as he arrived in North Korea.

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