A female IIM student tells how to use your MBA education to get a girlfriend in campus

If you thought studying in a B-school is all about academics, it's actually not. It's in fact far from the 'all work, no play' image it has.

These campuses are not less than any other college campus when it comes to trying their luck for a girl. In fact, what has come to our knowledge is almost every male student at IIMs, (here we are specifically talking of IIM Bangalore), has a girlfriend or at least claims to have one outside the campus.

So if you have just got into one of these B-schools this year, here’s an IIM-B student Deepika Mallyk giving out a rather insightful MBA strategy not for starting your business, but using when seeking a partner in campus. We cannot vouch for its success rate, but it’s definitely the most interesting thing you will read today:

Segmentation: Research your market through platforms such as Facebook, Instagram, Twitter etc on basis a) Demographics – Age & Relationship status b) Behavioral – Cost of maintenance c) Psychographic – Activities, interests and opinions.

Targeting:
• Do VRIN analysis of your resources and capabilities, and shortlist ones which give you sustainable competitive advantage.
• Viable segments avoid older and committed women.
• Start with mass marketing and funnel into a niche market.
• Don’t go way too beyond your league

Positioning:
1. Competitor Benchmarking
Groom yourself, Go to Gym, Make some dole-sholes. Monetize your resources which are valued by the customer segment. This will increase your bargain power exponentially but will also help you in your final sales pitch (the proposal); Generate POD’s and maintain POP’s.

2. Optimize communities
Get into one of the big 4 clubs which gives you same stature like joining one of the big 4 consulting firms

3. Social media marketing
• Be strategic, time your market releases (changing your profile picture)
• Engage in the principles of integrated marketing – like, comment, share

4. Re-contextualize global eyeballs
Generate publicity buzz about you through making confessions in confession pages. Owned media – you wrote it yourself; Paid media – Lure your friend to shut up and not reveal; Earned media – when your friends and class mates talk about it

5. Increase your brand awareness and brand re-call
Initiate direct marketing programs
• One-line touch point – Send her a facebook request
• Offline touch point – Go talk to her one-on-one

6. Target collaborative users
Network in parties, classrooms, sports etc to utilize grape wine to convey veiled message to the target.

7. Syndicate one-to-one info mediaries – Push marketing by not hesitating and going right way to her room – flirt, lend a crying shoulder

8. Cultivate dynamic partnerships with the duff

9. Stream line mission critical methodologies and extend synergistic initiatives
She gets a C - Your knowledge sharing and late night studies suddenly become mission critical. Make most of it.

10. Final call to action for target retention – Prepare a holistic sales pitch comprising value add deliverables.

(The original post appeared in insideiim.com)

(Image credit: Shutterstock)