A leading graphic designer calls Verizon's new logo 'just another boring, lower-case identity'
Verizon
Debbie Millman loves Google's new logo. Verizon's, not so much.
On Wednesday the wireless communications giant unveiled its new logo, which departs from its sleek, perfect-for-the-90s look for a more stoic and subdued Helvetica logo. The red check mark is now much smaller and superscript.
"Before I even looked at the new logo, I was relieved that one of the ugliest, least effective logos of all time was finally going away," Millman, the head of the Branding department at the School of Visual Arts, tells Tech Insider. "So no matter what, it's an improvement."
But that's where Millman's praises ended.
"The improvement is marginal: now it looks like the American Apparel logo," Millman says. "I wanted to like anything new Verizon presented, but alas, it is just another boring, lower case identity with a bad mark."
She does offer one saving grace: "At least it's not as ugly."
Next Story
I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
John Jacob Astor IV was one of the richest men in the world when he died on the Titanic. Here's a look at his life.
A 13-year-old girl helped unearth an ancient Roman town. She's finally getting credit for it over 90 years later.
Sell-off in Indian stocks continues for the third session
Samsung Galaxy M55 Review — The quintessential Samsung experience
The ageing of nasal tissues may explain why older people are more affected by COVID-19: research
Amitabh Bachchan set to return with season 16 of 'Kaun Banega Crorepati', deets inside
Top 10 places to visit in Manali in 2024
