A legendary Silicon Valley designer is launching a ridiculously fancy new coworking space for San Francisco elite

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CANOPY

Justin Buell

Mohebi, Behar, and Mortazavi

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Legendary Silicon Valley designer Yves Behar is launching a fancy new coworking space for the San Francisco elite that has an "elevated design aesthetic," a concierge service, and an endless supply of fresh-pressed refreshments from a $700 Juicero machine.

Behar and partners Amir Mortazavi (cofounder of real estate developer M-Projects) and Steve Mohebi (founder of Caspian Partners) will open their first "Canopy" location on Filmore Street in San Francisco's Pacific Heights neighborhood in fall 2016, with plans to quickly spread to other neighborhoods and to New York City.

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Behar says that new first space will fill a void for mature San Francisco professionals.

"People are looking for workspaces nearby where they live and those are quasi-nonexistent in nice neighborhoods like Pacific Heights and lower Pacific Heights - there are no such spaces," Behar explains to Business Insider. "People have to drive their cars either to business-parks in Silicon Valley or downtown San Francisco which gets very, very crowded and hectic."

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But to avoid the downtown bustle, members will have to shell out. A spot at Canopy starts at $650 per month for a shared table to upwards of $4,000 a month for a private office.

For comparison, a desk through the $16 billion behemoth, WeWork, starts at $220 a month, while another new luxury coworking space, Mod, starts at $400 per month.