A steep rise in Apple's R&D spending points to a big new project underway
Apple is rumored to be working on its own electric vehicle.
Although Apple never confirmed the reports, a steep rise in research & development spending points to some kind of big new project. Independent Apple analyst Neil Cybart thinks something in the auto industry is likely.
Based on Cybart's data, charted for us by BI Intelligence, Apple is now spending nearly $2 billion per quarter on R&D, a staggering amount considering its lean product lineup. Apple's quarterly R&D expense went up $500 million from the previous year, higher than the $200-$300 million quarterly increase Apple spent while developing the Watch. Apple's R&D cost relative to total sales has also bounced back in recent years.
The increased ratio is all the more impressive when you consider the fact that Apple has seen record high sales lately while maintaining a relatively limited set of products to offer.
"Looking at the recent jump in R&D, I suspect we are seeing the early stages of Apple beginning to add talent and processes for future personal transportation initiatives," Cybart wrote.
BI Intelligence
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
- Why are so many elite coaches moving to Western countries?
- Global GDP to face a 19% decline by 2050 due to climate change, study projects
- 5 things to keep in mind before taking a personal loan
- Markets face heavy fluctuations; settle lower taking downtrend to 4th day
- Move over Bollywood, audio shows are starting to enter the coveted ‘100 Crores Club’