Telecom company
Aircel, which operates 3G services across 13 telecom circles in India, has launched app-based voice and data offers for its subscribers, offering them 1GB of data at Rs 76 (valid for 10 days) and
full talk time on recharge of Rs 86, along with 100 MB of free data.
Users can avail these offers by downloading the
Aircel app on their
smartphones.
"Through app, we know our customers, their plans, usage, and the services they are interested in, and hence have curated these products basis the trends observed,"
Aircel chief marketing officer
Anupam Vasudev told
ET.
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