American Eagle is defying the odds thanks to a brilliant new strategy
American Eagle on Facebook
The retailer has been taking several steps to avoid slipping sales, Phil Wahba of Fortune reports. A crucial component of this is avoiding heavily discounted clothing - a trend that's hurting competitors Abercrombie & Fitch and Aeropostale.
While shoppers love discounts and good sales, too many of them can be detrimental for retailers. Constant heavy discounts can condition consumers to not want to pay full price.
This trend is evident at retailers like J. Crew, where drastic discounts have become the norm.
American Eagle is getting out of this trend by focusing on high-quality products, Fortune reports, specifically pointing to jeans.
"Everybody makes jeans, and most everybody is competing on pricing down," Chad Kessler, global brand president for American Eagle Outfitter, said to Fortune. "I don't know that you can get off the merry-go-round without having something the customer is going to respond to."
American Eagle is also avoiding this common downfall in the industry by making an effort to eliminate excess inventory, Fortune reports.
Additionally, clearing inventory comes with an added benefit, Fortune points out. It allows American Eagle to not only avoid profit losses, but it also lets the retailer pick up its pace reacting to trends, permitting it to be more competitive with fashion giants, like Zara.
Zara has the genius strategy in which it stocks very little and updates its collections frequently. Instead of other brands that only update once a season, Zara restocks with new designs twice a week, reports Suzy Hansen at The New York Times.
It looks like American Eagle is trying to replicate that strategy.
"If we don't get clogged up in inventory, then we can really react to what's working, or what's not working," Kessler said to Fortune.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Nonprofit Business Models
- From terrace to table: 8 Edible plants you can grow in your home
- India fourth largest military spender globally in 2023: SIPRI report
- New study forecasts high chance of record-breaking heat and humidity in India in the coming months
- Gold plunges ₹1,450 to ₹72,200, silver prices dive by ₹2,300