Apple Shares Up More Than 2% As iPhone Announcement Begins

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iphone macworld AP Images The Apple iPhone at MacWorld Conference and Expo in San Francisco, Wednesday, Jan. 10, 2007.

Apple shares are at session highs ahead of the company's latest iPhone announcement.

As of 1:00 pm ET, Apple shares were up more than 2.2% to over $100.50 per share.

Apple is expected to announce its latest iPhone at an event in Cupertino, California expected to begin at 1:00 pm ET.

BI will have full live coverage over at SAI , and this post will be updated as Apple shares move during the event.

Here's a chart of Apple shares as the announcement kicks off.

Screen Shot 2014 09 09 at 1.03.19 PM Yahoo Finance

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