Apple is investing $1 billion in Uber's biggest rival in China

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Didi Kualdi

Simon Song

Taxi-hailing app Didi Chuxing controls around 90 per cent of the Chinese market.

Apple has invested $1 billion in Didi Chuxing, Uber's biggest car-hailing competition in the crucial China market, the companies announced on Thursday evening.

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Didi Chuxing controls around 90% of the Chinese market for car-hailing services. Uber has said that it's willing to lose $1 billion per year in China to compete.

In an interview with Reuters, Apple CEO Tim Cook positioned this investment as a way to grow its presence in China.

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"We are making the investment for a number of strategic reasons, including a chance to learn more about certain segments of the China market," Cook told Reuters.

Didi Chuxing was attempting to raise funding at a valuation of $25 billion USD, the Wall Street Journal reported in April.

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It has partnered up with services like Lyft, Uber's biggest domestic rival, to form a global "Anti-Uber Alliance."

With this round, Apple joins the ranks of Didi Chuxing (formerly Didi Kuaidi), investors, including Tencent and Alibaba, trying to stem off Uber's rapid global growth.

Uber has taken the threat of Didi Chuxing seriously. Uber CEO Travis Kalanick has committed to losing $1 billion a year in China if that's what it takes to compete.

For Apple's part, this might hint at the Cupertino-based companies long-rumored plans to get into the automotive business: Uber is investing heavily in self-driving car technology, and this investment might be a way for Apple to head it off at the pass.

Still, Cook is downplaying Apple's car ambitions, for now. He tells Reuters that Apple's only investment in cars is the CarPlay technology that lets you hook up an iPhone to the dashboard.

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"That is what we do today in the car business, so we will have to see what the future holds," Cook told Reuters.

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