Apple just bought the app it once crowned 'most innovative' and made it free for everyone
Workflow
Apple confirmed the acquisition to Business Insider on Wednesday but did not disclose the price or any other terms of the deal.
Workflow takes a complicated series of tasks, that would normally require opening multiple apps, and lets users press one button to get the job done. For example, if you want to let someone know you're running late, you can use the "running late" workflow to automatically find your next calendar event, get the travel time, create a text and fire off a message.
It's so powerful that at the time, Business Insider's Alex Heath called it the "Swiss Army knife for completing tasks" and said it could potentially replace entire apps on your home screen.
Workflow first caught the eye of Apple first in 2015, and now the company confirmed it acquired it on Wednesday. In a rare move, the company is keeping the app alive in the App Store and setting its price to free. It previously cost $2.99.
As part of the deal, Workflow's creators - developers Ari Weinstein, Conrad Kramer, and Nick Frey - will be joining Apple, according to TechCrunch, which first reported the deal.
"We are thrilled to be joining Apple," said Weinstein in a statement to TechCrunch. "We've worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can't wait to take our work to the next level at Apple and contribute to products that touch people across the world."
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Audi to hike vehicle prices by up to 2% from June
- Kotak Mahindra Bank shares tank 13%; mcap erodes by ₹37,721 crore post RBI action
- Rupee falls 6 paise to 83.39 against US dollar in early trade
- Markets decline in early trade; Kotak Mahindra Bank tanks over 12%
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema