Apple's greatest weakness: iPhone continues to underperform the market as a whole
Advertisement
Reuters/Beck Diefenbach
Advertisement
Generally, iPhone sales roughly track the market. But the global smartphone market is approaching saturation, and growth is slowing. That's a problem for Apple, because since 2012 the iPhone has underperformed the rest of the market.
UBS analysts Steven Milunovich and Benjamin Wilson crunched some data from Gartner on smartphone sales and published this set of charts showing where Apple is making gains and where it's losing.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
- The good news: Apple is out-performing the market in the US, Europe and Japan.
- The bad news: Apple's sales are still in decline in the US, and doing worse than everyone else in China.
Keep scrolling for the charts. ↓↓↓
Advertisement
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- JioCinema introduces new ad-free premium plans starting at ₹29
- Data Analytics for Decision-Making
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024