Asus is trying to kill DSLR with its Zenfone Zoom

At a time, when most of us complain that almost every smartphone looks alike and offers more or less the same features, Asus is trying to create a demarcation with its ‘photography-focused’ Zenfones. While its previous Zenfones did manage to grap Indian’s heart, this time Asus has placed all its bets on the Zenfone Zoom, which it claims is its most advanced photography-focused smartphone. It is currently retailing on Flipkart for a price of Rs 37,999 ad starting February 2016, it will be available on ASUS exclusive stores as well.

So, what makes this smartphone different? Its camera. In Zenfone Zoom you get world’s thinnest 3x optical-zoom that lets you get real close to the objects and capture moments with same clarity as you do with your digital cameras. Saying that image quality would be same that your Canon, Nikon or Sony cameras offer would be wrong, but yes, Zenfone Zoom comes quiet close. Yesterday, when the company unveiled the phone at a gala event held in Agra, we had a brush with 13MP rear camera and 5MP front shooter, and found that detailing and clarity was quiet decent. Perhaps, it is the 10-element HOYA lens arrangement, dual-LED real Tone flash, and 0.03 seconds laser auto-focus that helped us get crystal clear pictures indoors. We will be testing out the device outdoors to see how smart Zenfone Zoom’s camera is and if it is any worthy to be called a DSLR killer in few days after we’d be through with our review. For the first impression it sure looks good.

Besides camera, Zenfone Zoom also has a decent hardware and unibody design to boast of. You get an expansive 5.5-inch 1920x1080 Full HD IPS display along with Corning Gorilla Glass 4 protection, a quad-core 2.3GHz Intel Atom Z3580 processor coupled with 4GB of RAM, 128 GB storage and a 3,000mAh Li-Polymer battery. We don’t know why Asus didn’t announce the 64GB variant of Zenfone Zoom in India, which is otherwise available in other global locations. Perhaps, the company plans to bring it here later but we can’t say for sure. Let’s wait till they make an announcement and stay tuned with us for an in-depth analysis of Zenfone Zoom’s camera. We will be posting it shortly.