Battle of the Trailers

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With Bollywood and its fans becoming more and more tech-savvy with each passing day, launching official trailers of movies months before their release is a crucial step in the post-production stage.

Last week, trailers of three upcoming movies were launched on Youtube through the official channels of the production houses, and we have a look at the buzz that these trailers have created so far.

Disclaimer: The number of hits is ever increasing. The numbers mentioned here are taken on 14th July 2014.

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Daawat-e-Ishq

Daawat-e-Ishq

Directed by Ishaqzaade fame Habib Faisal and produced by Aditya Chopra under YRF, this movie stars Parineeti Chopra and Aditya Roy Kapur in lead roles. The trailer of the movie was launched on 7th July, and has managed to get 17,62,197 hits so far. Just as the name suggests, the trailer, too, gives a glimpse that this is going to be a love story based around food. The official Facebook page was made almost a year ago, and shockingly, has only 35,508 likes so far.

Finding Fanny

Finding Fanny

Directed by Cocktail fame Homi Adjania and produced by Dinesh Vijan under Maddock Films, this movie is presented by Fox Star Studios. The movie stars Deepika Padukone and Arjun Kapoor with seasoned actors like Dimple Kapadia, Pankaj Kapoor and Naseeruddin Shah. The official trailer was launched on 8th July, and has 28,91,830 hits so far. There is no official Facebook page for the film and the trailer shows some beautiful locations of Goa, where the bilingual film is set.

Haider

Haider

Directed by Vishal Bhardwaj and produced by Siddharth Roy Kapur and UTV Motion Pictures, this movie stars Shahid Kapoor, Shraddha Kapoor, Tabu, Irrfan and Kay Kay Menon. The official trailer was launched on 8th July, and has 28,98,209 hits so far. There is no official Facebook page for the film as of yet. The film is set against the violence in Kashmir and has been shot in and around Kashmir only.
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