Big Data Can Help Marketers Unlock Up To $200 Billion
Big data isn't just a buzz word - it's a proven way to improve the bottom line.
According to McKinsey's statistics, big data leaders have, on average, 5% higher productivity and 6% higher profits than other companies.Despite the strong evidence that big data can bolster success and profitability, McKinsey notes that many companies still struggle to measure the impact of digital marketing on sales and profits. This is a crucial hurdle to overcome, as CEOs might hesitate to give marketers additional funding without knowing how much
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