British jam is about to have its 'Big Bang' moment

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jam and scone

Karen Booth/Flickr

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What Margaret Thatcher did for financial services and the City, the current government will do for British jam and other locally-produced food.

Andrea Leadsom, the secretary for the Environment, Food and Rural Affairs, unveiled a plan to put UK-made products, such as cider and biscuits, at the heart of a new trade strategy.

"Our food and drink is renowned for having the very best standards of animal welfare, quality and safety and I want even more of the world to enjoy what we have to offer," Leadsom said in a statement.

"Scottish salmon, Welsh beef, Northern Irish whiskey and English cheese are already well-known globally and I want us to build on this success by helping even more companies send their top quality food and drink abroad," Leadsom said.

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In the 1980s, the Conservative government at the time identified financial services as key to Britain's international trade. It deregulated banks and investment firms as part of a plan to cement London as the world's financial centre, a policy which became known as the "Big Bang."

Prime Minister Theresa May's government has raised the possibility of a so-called "Hard Brexit," which prioritises control immigration controls over economic links such as the European Union's financial passport, which allows firms to use London as a base to sell their services to Europe.

The Financial Conduct Authority (FCA) said earlier this year that 5,500 UK companies rely on passporting rights, with a combined turnover of £9 billion.

Now the focus is on physical goods. The government's international action plan includes a strategy to "open up new opportunities for British beef" in Japan and "growing demand for a wide range of British products including our whisky and gin" in the Mexican market.

The plan targets an increase in food exports to Japan worth as much as £185 million.

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Mark Garnier, the international trade minister, Mark Garnier, said: "This ambitious new plan shows the strength of our commitment to boosting UK food and drink exports around the world."