Bud Light's latest marketing slogan backfired and now people are accusing the brand of promoting rape

Bud Light's #upforwhatever hashtag backfired, and now people are accusing the brand of promoting rape.

Here's the tweet that has some people furious.

On #StPatricksDay you can pinch people who don't wear green. You can also pinch people who aren't #UpForWhatever. pic.twitter.com/B9aATwrEXo

- Bud Light (@budlight) March 17, 2015

The tweet has received hundreds of responses who called the tweet "hurtful" and ignorant."

Some went as far as to accuse the brand of sexual harassment.

@budlight Wow. This is... so gross, offensive, and borderline rapey that I would stop drinking Bud Light, if I had ever drank Bud Light.

- Jace Proctor (@JacePro) March 17, 2015

.@budlight Shocked that this tweet got approved. Your messaging is hurtful, ignorant, and shows a lack of corporate responsibility. Not cool

- Jenna Clark Embrey (@JennaCEmbrey) March 17, 2015

STOP PERPETUATING RAPE CULTURE. @budlight

- nope fiend (@babyhorselegs) March 17, 2015

@NILEstyle_ I don't see any men being labeled as the ones who need to be up for whatever, do you?

- baby weasus (@weasel_babe) March 17, 2015

The brand's #upforwhatever slogan is supposed to support the idea that Bud Light drinkers are adventurous.

But many people say a company so closely associated with college culture shouldn't be using the phrase.

The company has yet to respond to the allegations on social media or delete the tweet.