Buoyed by Vitara Brezza, Baleno’s success, Maruti to increase focus on premium cars

Maruti Suzuki India Limited is going to re-strategise its future policy and concentrate on premium cars as its latest models, the Vitara Brezza and the Baleno, were a hit.

Vitara Brezza and Baleno were in the list of July and August 2016, in which the former moved to the eighth spot in August and the latter was at the ninth position.

MD and CEO of MSIL, Kenichi Ayukawa, told TOI, “Originally entry cars had big volumes, but now people expect a little more premium cars. We have to prepare and respond to all these expectations.”

Meanwhile, Maruti will also upgrade itself in the small car segment after the arrival of the Renault Kwid, which has been giving stiff competition to the Alto.

“We are planning a new-generation of Alto,” Ayukawa told TOI.

Presently, Maruti has a market share of around 47 per cent.