Burger King is fixing a huge weakness in its menu after customers called it 'disgusting'
Burger King
The new crispy chicken sandwich will be available in all Burger King restaurants starting Thursday.
The fast-food chain began experimenting with new recipes after getting feedback from customers that the Tendercrisp sandwich was sub-par, with some calling it "disgusting" and "gross" on social media.
"The Whopper is Americas favorite burger, but on the chicken sandwich side we haven't been as successful... and quite frankly it's one of the fastest-growing categories," Burger King North America president Alex Macedo told Business Insider.
That was particularly frustrating for Burger King when its biggest burger competitor was seeing success with its own fried chicken sandwich.
Macedo declined to name the competitor, but it's highly likely he's referring to McDonald's and its buttermilk chicken sandwich.
"We want to take the crown away from them," he said, without referring to McDonald's by name.
Burger King's new crispy chicken sandwich features a four-ounce patty, which is smaller than the patty on the former version.
The company revamped its marinade and cooking process to make the chicken patty crispier on the outside and juicier on the inside than the old sandwich, Macedo said.
The sandwich also features lettuce, tomato, and mayonnaise on a potato bun.
To promote the new menu item, Burger King is airing TV ads featuring its former "haters" - or customers who made negative comments about the chain's chicken sandwiches on social media.
In one of the ads, the customers are blindfolded and led into a Burger King to try the new menu item."They went crazy about the new sandwich," Macedo said.
Watch one of the ads here:
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market