CHART: How Mobile Coupons Are Driving An Explosion In Mobile Commerce

Advertisement

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases.

Advertisement

New mobile merchandising trends — merchandising being the art of selling people products they didn't know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyze the new mobile merchandising trends — like mobile catalogs and coupons - that are contributing to this growth.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart that illustrates the widespread usage of mobile coupons:

Advertisement

bii_mobilecommerce2_couponingcategory (1)

BI Intelligence


The role of mobile coupons in driving mobile commerce will only continue to grow:

In our report, we detail how brands and retailers are increasingly using digital coupons as a means to drive digital revenue, increase offline sales and foot traffic to physical stores, gather data, and build direct relationships with customers and potential customers.

To access BI Intelligence's full report on Mobile Commerce, sign up for a free trial subscription here.