Caitlyn Jenner was surprisingly not paid for the Vanity Fair cover
Annie Leibovitz/Vanity Fair
And while most magazines would have paid a pretty penny for the epic exclusive, a spokesperson for VF told Mashable that the magazine had been in discussion with Jenner since January and "did not give her any compensation for the exclusive."
"Vanity Fair does not pay for interviews," a rep for the magazine simply explained to Business Insider.
The fact that Jenner wasn't paid for the cover is slightly surprising in a world where celebrities shill their personal wedding, baby, or other photos in exchange for a pay day.
While many pocket the funds, some use it as an opportunity to raise money for charity. In 2008, Brad Pitt and Angelina Jolie reportedly received $15 million in exchange for photos of their biological twins to appear on the covers of People and Hello magazines. The couple reportedly donated the entire amount to charity.
Below is a list of the most expensive celebrity photos of all time (via Wikipedia):
Judging by Monday's interest in Jenner - she already beat Obama's Twitter record to one million followers - the former Olympian could have fetched a high amount for a cover, competitive with any celebrity baby or wedding photo.
But by choosing Vanity Fair as the outlet, Jenner kept it classy and proved she's just as media savvy as her famous daughters. And people noticed:
That Vanity Fair cover is stunning. Coupled with the Sawyer interview, I'm almost as awed by Jenner's media strategy as I am her bravery.
- Gina Trapani (@ginatrapani) June 1, 2015
If I worked at @VanityFair, I wouldn't have been able to sleep all weekend. Quite the Monday coup. #CaitlynJenner
- Jeffrey David Cook (@jdc3sa) June 1, 2015
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
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