Digital Video Advertising: Aggressive Spending And Increased Ad Availability Is Putting Ads On Every Screen

Continue reading

MonthyOnlineVideoAdViews

BII

Online videos ads are one one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Correspondingly, o nline video ad viewership exploded in 2013, reaching over 35 billion views in the U.S. in December.

It's not hard to understand what makes online video so compelling to advertisers. Video ads provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.

In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads , examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.

Access The Full Report By Signing Up For A Free Trial Today »

Here are some of the key trends we explore in the report:

In full, the report:

For full access to all BI Intelligence's charts and analysis on the video industry, sign up for a free trial.

Add Comment()

Comments ()

X
Sort By:
Be the first one to comment.
We have sent you a verification email. This comment will be published once verification is done.

Follow Business Insider on

More :