Donald Trump's massive empire is under siege - see everything at stake

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Spencer Platt/Getty Images

A mother and her daughters outside Trump Tower in New York City October 8.

Republican presidential candidate Donald Trump's brand might be losing steam.

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In the wake of several public gaffes, including a decade-old recording of Trump making derogatory comments about women, consumers are becoming wary of the brand.

Since the video was made public, perceived value of the Trump brand fell 8 percentage points in real estate and 6 percentage points in country and golf clubs, The Wall Street Journal reported, citing research firm Brand Keys.

Data assembled by location-intelligence company Foursquare in August showed that businesses that have been hardest hit by a drop in foot traffic include some of the best-known Trump properties: Trump SoHo, the Trump Tower in Chicago, and the Trump-branded Taj Mahal in Atlantic City, which closed earlier this week.

"I know from industry insiders that business is down at least 30% at their other properties," Jack Ezon, president of Ovation Vacations, told the Boston Globe. "Our numbers with Trump are consistent with that projection."

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As the added value of the Trump brand drops, he could struggle to find people who are willing to pay a premium for his name.

Here are the major properties and businesses at stake.