Evan Longoria Promotes Shoe Company With An Adorable Photo Of His Daughter

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At first glance, the photo posted by Evan Longoria to Twitter looks like just an adorable photo of himself holding his 1-year-old daughter.

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But a closer look shows that the photo is actually an adorable promotion for New Balance shoes, a company that Longoria has an endorsement contract with. As far as athletes promoting companies through social media goes, there are many worse ways to do it.