Facebook makes 50% more ad revenue from every US user than it did a year ago
BI screenshot
The company's ad business in the US appears to be getting some real traction with advertisers.
The company's ad business now generates $9.86 for every user in the US. That's a sharp jump from the $6.64 average revenue per US user that the ad business generated at this time one year ago.
Overall, Facebook now makes more than $10 per US user, a new milestone in the company's business, according to slides it provided with its results.
The spike in US ARPU comes as Facebook has ramped up its video advertising business, with new auto-play video ads that command rich advertising rates. Facebook's Instagram photo-sharing app has also started weaving ads into the service over the past year.
Analysts are likely to drill into this number and ask Facebook for more details during the earnings conference call later today. For a deeper dive into Facebook's Q3 earnings, you can follow along with our live blog here.
Next Story
I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
Why are so many elite coaches moving to Western countries?
Global GDP to face a 19% decline by 2050 due to climate change, study projects
5 things to keep in mind before taking a personal loan
Markets face heavy fluctuations; settle lower taking downtrend to 4th day
Move over Bollywood, audio shows are starting to enter the coveted ‘100 Crores Club’
