Ferrari will trade under the ticker RACE

Ferrari plans to sell 17.2 million shares for as much as $52 each, according to an SEC filing.

That would raise a total of $894 million and value the company at $9.8 billion.

At $9.8 billion, Ferrari would be valued at nearly 40 times its annualized profits for the first six months of the year.

The company plans to list the shares under the ticker "RACE."

This filing allows Ferrari to market the shares. We'll update when we know the date of the IPO.

As Business Insider's Bryan Logan reported last month, the luxury exotic automaker has been inching up to the IPO starting line in the months after its filing with the Securities and Exchange Commission in October last year.

Bloomberg reported in July that UBS Bank would be among the institutions overseeing Ferrari's debut on the New York Stock Exchange.

Ferrari has a storied legacy in high-performance motoring. The vehicle range now features six models, some of which are available in various configurations.

More to come...