Fitbit is getting crushed

Fitbit shares are getting wrecked on Friday, with shares down by as much as 11% in early trading.

In a regulatory filing on Friday, the company put up more shares for sale - three million shares of common stock to be exact. That's down from the seven million it had initially proposed to sell.

But the shares were priced at $29, which was lower than Thursday's closing price of $31.68 per share.

When Fitbit first went public in June, shares were priced at $20.

After Fitbit announced last week with its third-quarter earnings results that it was selling more shares, the stock also declined.

The stock has now fallen about 5% from its IPO price.

Here's a chart showing the slide in shares on Friday:

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