Ford Eco Sport gets a makeover to compete with Hyundai Creta and Mahindra TUV 300
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So if an SUV is in your cards and you are swayed away by options, hold on! There’s actually more on your plate. After Hyundai Creta and Mahindra TUV 300, prepare to test drive a face lifted Ford Eco Sport.This modified version SUV comes with a 1.5-litre diesel engine as in the existing versions, but will deliver 10% more power at 100ps. The company has extended the high-tech 1-litre Ecoboost petrol engine to the mid-variant of the Trend+. Also car enthusiasts can choose from a variety of colours including Golden Bronze.
The modified SUV will have features like signature light guide, daytime running lights and fog lamps, electro-chromic mirror and rain-sensing wipers.
It will be launched in the next few days and cost Rs 5,000 to Rs 20,000 more than the current versions.
"EcoSport was a segment breaker, it underlined that Ford could deliver what the Indian customer wants. There is a need to keep the product fresh ... our new attempt is to hold on to our numbers if not grow it," said Ford India President and Managing Director Nigel Harris.
India’s growing SUV market has become a cut throat competition ground. With more budgets to dispose, country’s car buyers have moved over the mileage specifications and concentrated more on elegance and durability. Known for making fuel efficient cars, even Maruti Suzuki is introducing cars like S Cross to tap on this niche clientele.
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Hyundai’s Creta has seen a euphoric boom in terms of sale. Over 2 months, it has already seen 54,000 bookings. The South Korean automaker has cut down on production of some models to enhance Creta output.
With the modified Eco Sport, Ford may be able to position itself as a more aggressive player in the car market.
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