Google helped build an app that designs you a personalized dress based on your lifestyle

Advertisement

Coded Couture

Ivyrevel

With help from Google, a new app is blending the world of a custom fashion and personal data.

Advertisement

Called Coded Couture, the app was built by Ivyrevel - an online fashion house backed by H&M - in partnership with Google. Coded Couture's first product is the Data Dress, a personalized dress that's created by tracking the user's lifestyle for a week.

One of Ivyrevel's founders, Kenza Zouiten, created the first data dress by letting the app log a week of her activities. Here's how it worked.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Get the latest Google stock price here.