Here are two clever anti-smartwatch ads

Real men don't where smart watches, per German watchmaker Tutima:

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Super-high-tech people - for instance, this robot model - appreciate a good mechanical watch, per Swatch:

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Swatch

But machismo and irony only get you so far when going head to head with the Apple Watch.

Take it from Swatch co-founder Elmar Mock, who told Bloomberg, "Apple will succeed quickly. It will put a lot of pressure on the traditional watch industry and jobs in Switzerland."