Here's how dramatic BlackBerry's fall has actually been
BlackBerry is done making phones. The Canadian telecoms company this week announced that it will no longer manufacture its own handset hardware, and will instead outsource that production to third-party partners. This doesn't mean that BlackBerry phones will no longer exist - the firm had already started this process with this year's DTEK50 - but the news caps a tremendous decline for what was once the world's biggest smartphone maker.
This chart from Statista should put things into perspective. As recently as 2011, BlackBerry had shipped more than 50 million devices; so far this year, it's sold just about 4 million units. Since 2009, its market share has fallen from 20% to 0.1%.
The causes of BlackBerry's fall are well-documented - the iPhone came along, smartphones became the norm, and the old giant was too slow to adapt. Though it'll always be a pillar of the mobile phone's history, it'll also stand as a warning: If you aren't willing to change, the world will simply pass you by.
Statista
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Audi to hike vehicle prices by up to 2% from June
- Kotak Mahindra Bank shares tank 13%; mcap erodes by ₹37,721 crore post RBI action
- Rupee falls 6 paise to 83.39 against US dollar in early trade
- Markets decline in early trade; Kotak Mahindra Bank tanks over 12%
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema