Here's how to play the game that's so addictive it's destroying people's sleep cycles

A few weeks ago, my colleague Jim Edwards wrote about a mobile phone game I'd never heard of before called 1010!.

The mobile phone app from Gram Games, Edwards wrote, "is so addictive it will ruin your life and make your friends hate you."

Instead of taking this as the warning it so clearly was, I was intrigued, and immediately downloaded the game myself.

Weeks later, I'm hopelessly addicted to 1010!. I play it on the subway. I play it in the elevator and when I'm waiting in line to pick up my lunch down the street. It's the same kind of can't-put-it-down addictive feeling you may have gotten when you started playing 2048 or Candy Crush for the first time.

Here's how you play: