Here’s why Indian e-commerce players are partnering with on-demand services platforms
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There is a reason why most people still don’t order electrical appliances or furniture from online marketplaces, because their installation process takes a long time to begin, which prompts them to buy such equipments from brick and mortar stores offering quick services.This is why
These on-demand services platforms take care of services like installation of large appliances, fitting furniture and repair and maintenance of goods within the warranty period.
For example,
"While we are also creating partnerships with on-demand players, we believe servicing, installation and post-sales services through brands and their franchisee is the only scalable way to solve the issue of post-sales services," Amit Bagaria, vice president of Paytm, told ET.
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