Housing.com decides to Reintroduce Rental Offering

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Housing.com decides to Reintroduce Rental Offering
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When Housing.com was founded in 2012, rentals was one of the key focus areas for the real estate startup.

It had, however, taken a strategic decision to close rentals in order to focus the company on the home buying and selling segment. With a fresh year on its way, the company is looking towards expanding its presence from the core business of home buying and selling by reviving home rentals once again.

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The re-entry and plans to launch home rentals have been slated for early next year. Sharing figures compared to last year, the real estate startup recently claimed that on a monthly basis, it is seeing revenues grow by 400%, operating costs reduce by 70% and traffic rise by more than 200%. Housing.com's traffic has grown from 1.3 million to 4.1 million and the number of homes listed on the portal has increased by over 450% growing from 1,10,000 to 6,30,000, making it the most popular platform among home buyers and sellers.

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While the company had planned to relaunch rentals towards the end of next year, the government’s recent demonetisation move has led to advancement in the plans.

This seems like a great move by Housing.com because even as demonetization is expected to cause a slow-down in the home buying and selling segment, it will most likely spur growth in the home rentals space.