How Nike has defined what's 'cool' for 40 years
Advertisement
Advertisement
It's an indisputable fact that no brand has driven sneaker culture like Nike. It has connected running, hip hop, and streetwear, made athletes into legends, and helped change American attitudes on exercise.
Here's just a few of the ways Nike has defined "cool" in American culture since its founding more than 50 years ago.
Drake Baer contributed reporting to an earlier version of this article.
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- 2024 LS polls pegged as costliest ever, expenditure may touch ₹1.35 lakh crore: Expert
- 10 Best things to do in India for tourists
- 19,000 school job losers likely to be eligible recruits: Bengal SSC
- Groww receives SEBI approval to launch Nifty non-cyclical consumer index fund
- Retired director of MNC loses ₹25 crore to cyber fraudsters who posed as cops, CBI officers